Nancy Goldstein Design is now Light Positive

 Award-winning lighting design firm undergoes rebranding


MARBLEHEAD, Massachusetts – March 6, 2012 – Nancy Goldstein Design, LLC, a boutique lighting design firm, has changed its name to Light Positive. Founded in 1996, the company offers solutions for architectural, landscape, event and exhibit lighting design.  Specializing in the integration of interior and exterior spaces to enhance the aesthetic and functionality of both, design professionals rely on Light Positive for its collaborative approach and problem-solving expertise.

By building close relationships with its diverse client base, Light Positive creates innovative lighting for high-end residential, commercial and public space projects nationwide.

“We are excited and proud to launch Light Positive as our new brand,” said Nancy Goldstein, founder and principal.  “We strive for positive experiences in collaboration with design team colleagues.  Our name change to Light Positive is a natural evolution of that fundamental philosophy. If you can imagine it, we can design it.”

Light Positive serves the following markets:

Architectural:  Light Positive is dedicated to supporting architects in their efforts to design and build extraordinary spaces.  An understanding of the interior design process ensures that finish and fabric selections render true under artificial light.  The firm’s work has been recognized with the Illuminating Engineering Society (IES) Aileen Page Cutler Memorial Award for Residential Lighting Design.

Landscape:  Leveraging a background in theatrical lighting to create drama and magic in nighttime settings, Light Positive works closely with landscape architects and designers to develop elegant lighting solutions that enable clients to enjoy their outdoor landscape investment to the fullest.

Performing Arts:  Our foundation in theatrical lighting informs our approach to every project we light. With a spirit of collaboration and an understanding of theatrical aesthetics, Light Positive is uniquely qualified to specify lighting systems for performing arts facilities.

Art, Exhibits and Events:  Light Positive creates dramatic effects for interactive public environments by shaping vibrant experiences for events and museum exhibits. Since 1993, Nancy Goldstein has overseen the lighting of the professional gardens at the Boston Flower and Garden Show. The 2012 show will be held March 14-18 at the Seaport World Trade Center.

The Light Positive Team:  Thirty years of success in lighting design drives Principal Nancy Goldstein in the pursuit of her passion. She is a member of the Boston Society of Architects (BSA), the Illuminating Engineering Society of North America (IESNA), and past president of the Designers Lighting Forum New England (DLFNE).  Nancy has served on the faculties at Brandeis University, Emerson College, and Suffolk University and she received her M.F.A. in Lighting Design from the Boston University School of Theatre Arts.

Associate Designer Russell Goettel joined the firm in 2011 and has a wide range of experience with lighting for residential, commercial, hospitality, educational and religious institutions. Specializing in energy efficient and sustainable lighting, Russ is Lighting Certified (LC) by the National Council on Qualifications for Lighting Professionals (NCQLP), and is a member of both IESNA and DLFNE. Russ received his Bachelor of Architecture degree from Rensselaer Polytechnic Institute (RPI), where he also studied at RPI’s prestigious Lighting Research Center.

About Light Positive  Can you imagine it?  We can design it. Light Positive works with clients to find lighting solutions for the effective integration of interior and exterior spaces.  An award-winning firm, Light Positive offers consultation and specification services to achieve results that fulfill its clients’ visions for elegance and purpose.


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  1. 40 Ultimate Garden Lighting Ideas on September 24, 2013 at 5:06 pm

    […] Light Positive (formerly Nancy Goldstein Design) exhibited some of their magic at the Boston Flower and Garden Show. This Blue Ribbon winner entry designed by Jameson Landscape and irrigation benefitted from their lighting. […]

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